Hoar Construction Vice President of Marketing in Birmingham, Alabama

Vice President of Marketing (015802)

Job Number:015802

Job Title:Vice President of Marketing

Number of Openings:1

Job Type (Employment Type):Full Time

Country:United States

State/Province:Alabama

City:Birmingham

Position Description

The Vice President of Marketing is responsible for leading the marketing strategy in alignment with the company’s sales efforts and overall strategic plan. This position is also responsible for brand management, content development, and development of internal marketing professionals. This position works collaboratively with leadership, internal partners, and external resources to effectively drive top line growth. In this role you may be required to travel up to 30% of the time.

Responsibilities:Develops the overall marketing strategy/plan for Hoar ConstructionMentors and leads highly effective and high-performance divisional marketing teamsLeads execution of the national marketing strategy to accomplish Divisional goalsManages & improves the RFQ/RFP response process, implements best practicesDrives revenue through a combination of lead-generating digital marketing (email, web, social), events and sponsorships, strategic partnerships, communications, and PRSupports the sales teams with content & tool creation, analysis & targeting and trainingDevelops and executes strategies that achieve annual sales and profit goalsPlans and executes industry events, tradeshows and periodic internal gatherings across the countryProvides marketing support services for corporate marketing, sales, and executive teams

Manages marketing budget & aligns it to the marketing calendar, ensuring effective/efficient useAnalyzes & evaluates marketing strategies to determine current and predict future effectivenessDevelops, drafts, and updates corporate materials, collateral, and broadcast email toolsDirects multiple forms of written and video content including presentations, emails, invites, advertisements and white papers

Maintains and continually builds upon marketing databasesSupports lead generation programs and activitiesResponsible for company promotional items and assists with branding consistency efforts.Supports college and other recruiting efforts, oversees website content, leads social media effortsEnsures the consistency of the brand across all geographies and Divisions

Position Requirements

Bachelor's Degree in Marketing, Communications, Public Relations or related field

10-15 years marketing experience, including brand management with 5 years’ experience in leading teamsExperience with Marketing Automation & CRM ToolsExperience in B2B marketing preferredExcellent writing, editing and communication skillsAbility to juggle multiple programs simultaneouslyRequired to obtain and be able to maintain various certifications, licenses and/or registrations, in accordance with applicable state laws and as required by the electronic security regulations in the state(s) which they are workingAcute attention to detail & deadline-driven, with strong organizational & project management skillsFamiliarity with marketing automation, creative design, and online email tools (e.g. Adobe Suite)Strong leadership skills, ability to lead, motivate and develop others in a team environmentCritical and creative thinker able to learn new concepts and translate those into contentVisual thinker with an innate sense of designValid Driver's License Required

Hoar Holdings is an EOE - Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities